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Pay Per Click Tips and Tricks

There are as many search engines out there as many as the eye can reach. And there is chaos - in fact, the massive number of search engines form such a maze around you that escaping from them is difficult. Every search engine offers a PPC model or , pay per click advertising guide and so there are as many choices on offer, with click costs ranging from as low as 1 cent to as high as $ 80. The problem before you is not just of choice - you also have to ensure that your PPC campaign works well.

This then is a kind of PPC how to tips, or call it a pay per click guide as it attempts to clear the whole confusion about dealing with PPC advertising.

Top 10 PPC how to tips

Get the trend right

You might be hawking a killer product, but that does not guarantee success in your PPC campaign. Before you get down to launching your PPC campaign, collect data. See what your competitors are doing on the PPC circuit. Analyze your own historical data. Most important tip: Talk to your customers and figure out their mindset. These guys are always looking for new and fresh stuff and it is sound business policy to tailor your campaigns around their needs.

Go with good PPC engines

A good PPC engine always has a good traffic base and you can find out what kind of traffic is generated by a search engine by checking out sites that feature traffic-meters (example: alexa.com). Google and Yahoo are the two leaders and most experts recommend them as they have a quality traffic base. Lesser-known search engines that fall after the, say, top 15-20, often employ dubious means. They may create content-less websites, enroll them as affiliates, spread the PPC ad around, and have software or employees perform the click-through formalities.

Do not advertise all your products at one go

Instead select a fast mover, rotate a catchy campaign around it, and then subtly lead your buyers to other products.

Your site should be easy to navigate and easy on the eye

Do not bid low, but do not try to get to the # 1 slot

If your bid is low, then you will be ranked in a PPC position that is either invisible or is ignored by most visitors. It makes good sense to be at least in the top 10, or in the worst case, in the top 20 positions. You may not have the budgets to bid for the 1st rank, but even if you get a 5th or even a 10th position that is good enough. So, the lesson is: Do not scourge on budgets. At the same time, remember that being at the number 1 slot will burn out your budgets and will get you almost the same exposure as the number 5 slot.

Do not enter into a bid war

Even the most basic of PPC guides will tell you not to enter into a bid war. Bid wars end up benefiting only the publisher and they end up depleting your marketing budget. Avoid them.

Use only a few, but the right, keywords

Do not use just one keyword in your ad, use several of them; that way your ad will spread out and it will be seen at more places than it would have been if you had used just one keyword. That said, you also have to use the right keywords that match your products.

Landing pages

Work on your landing pages before releasing your PPC ad. The landing page has to be flawless and reconciled with what your ad is saying. For example, suppose you are selling leisure wear and want to release a PPC campaign targeting "Yoga clothing". But due to your carelessness, your landing page turns out to be the one featuring "Sexy Silk Togas" instead, then you must get ready to feel the customer heat. Also, your landing page should not have any mistakes or b roken links, its design should be sober and free of any clutter.

Track your ads

Do not depend on the ad network's software to figure out how your ads are doing. Spend a little money and buy software that will track how your campaign is doing.

Shopping trends

Figure out shopping trends. Suppose you are selling a home product that is not an impulse product but a product that families sit and decide about together. This implies that such shopping will take place on a day when the family is at home or a couple of days after that. In such a case, you should release your ad on such days. But, this is a rough example, you need to figure out the buying trends first.

Pay per click tips and tricks: ROI strategy

Any advertising should, apart from increasing your sales, get you a return on investment (ROI) - the ends should always justify the means. The same goes for a PPC campaign. Here are some strategies you can adopt to increase PPC ROI:

Work on ad-matching options

Both Google and Yahoo give you an option to match your keywords on a "best-basis" or an "exact-basis" In the best-match scenario your ad will show up if the keywords searched for are close enough to your keywords, while in the exact-match option your ad will show up only if the keywords searched for match exactly with your ad keywords. Analysts say that the exact-match option is better for increasing ROI.

Manage your bids

Use software to manage your bids. Sometimes you will find that even if you bid 1 cent more than the highest bidder, you will be given top slot. Sometimes, when the bids increase beyond a reasonable level, the bid software will keep you posted about rate hike - in such a case you can withdraw your ad and save money. Third-party software can effectively manage your bids, giving you a higher ROI.

Landing page

Though this may sound repetitive, your landing page has to be uncluttered, sober, well designed, and free of any errors. This does ensure a higher ROI.

Tracking

Most PPC search engines give you access to software that tracks the conversion ratio.

Use them regularly to figure out if your PPC campaign is really working.

Work with the majors

Lastly, place your campaign with either Google or Yahoo. These engines have the masses with them, and statistics say that ROI is best when ads are placed with them.

These tips should go a long way in making your PPC campaign a success.

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